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What’s the best way to stand out and create a product or service that’s attractive to potential customers? Finding a gap in the current market and building something that stands out and fits a unique need! We chat with Tracy Buescher – Founder and President of nuyu clothing line – a company she launched in 2015 after finding that the most collegiate affinity wear items were designed with men in mind. The industry fashion vet – whose past gigs include sales , design and manufacturing at top brands Jacadi, Calvin Klein Jeans, and Tahari – launched nuyu to create clothes designed specifically for the fun and fashionable woman.
Over the last two years – the nuyu clothing line has grown to include more than 35 items featuring logos of more than 30 different colleges nationwide. Tracy shares how she was able to identify a gap in the market and create a must-have product for a specific, identifiable niche audience. You’ll take a peek a into Tracy’s story as well as learn her insider tips for succeeding in fashion and any entrepreneurial endeavor.
Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!
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ON THIS EPISODE WE DISCUSS:
– What inspired Tracy as a child
– How Tracy convinced her father to support her fashion school dreams
– Getting her start in fashion
– How Tracy knew that she would always be an entrepreneur
– Challenges launching a company pre-internet
– The collegiate wear apparel problem
– Learning the licensing business
– Creating a niche your customers don’t even know they need
– Funding
– 3 Tips for successfully launching your own clothing line
– Figuring out your customer profile…and more
TRACY’S KEYS TO SUCCESS:
1. Persverance
2. Creative-minded
3. Ability to sell
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RESOURCES MENTIONED:
IMG College Licensing
FIND TRACY & NUYU ON SOCIAL:
Instagram: @nuyubrand
Twitter: @nuyubrand
Web: www.wearnuyu.com
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