How can you find purpose, passion, and profit doing what you love? We chat with Tamera Darden -creative director, product stylist and founder of digital media agency, Darden Creative. Tamera opens about her road to creative fulfillment (after several twists & turns along her journey) and how she honed in on helping others improve their online brand identity. From studying fashion at Howard University to interning at top fashion media in New York City and later working at Macy’s Corporate for six years – Tamera shares the skills and tools she learned in the industry. She then talks about her transition into freelance wardrobe styling & prop styling which eventually led her to finding her “light” as a creative entrepreneur. Tamera closes out the interviewing talking about the power of having a strong visual identity and shares how she began to specialize in “iPhone photography” and secure top clients doing what she loves. She also dishes on her favorite iPhone photography hacks and gives tips on what you can to improve your visual branding online. Make sure to join the conversation on social by adding us (@dreamsindrive) and using the hashtag #dreamsindrive. Enjoy!
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SOME OF THE TOPICS WE DISCUSS:
– Dealing with her mother’s passing at a young age
– Fostering a love for creativity as a young child
– Studying fashion at Howard University
– How Tamera got her first internship
– How Tamera honed her confidence as a young adult
– What it’s really like to work in a fashion closet
– Working at Macy’s Corporate for six years
– Why Tamera didn’t like wardrobe styling and chasing checks & how she launched Darden Creative
– Giving up vs. pivoting
– How Tamera got her start with product styling
– What helped Tamera realize her worth
– Developing systems for your business
– The questions you need to ask when working with clients
– Getting clients with “iPhone photography”
– Using social media as a resume
– How to improve your visual identity online
– The best investments you can make to make your visual branding better
– Some iPhone photography hacks
– The importance of taking it one day at a time
TAMERA DARDEN’S KEYS TO SUCCESS
1. Vision
2. Intuition & Discernment
3. Compassion
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FIND TAMERA DARDEN ON:
Instagram: @darden_creative
Twitter: @darden_creative
Web: www.dardencreative.com
About Tamera Darden:
Tamera Darden is a creative director, product stylist and founder of digital media agency, Darden Creative. Noticing the shift towards digital, Tamera transitioned from wardrobe styling to prop styling, developing and producing visual content for brands including The Laundress, Macy’s Inc. and Harper’s Bazaar and digital influencers. Taking it a step further, Tamera wanted to share her knowledge and has begun developing courses & workshops, including the Find Your Light Creative Conference, catered to the savvy, smart creative to help cultivate their brand’s visual identity and content. Tamera believes in living a life full of purpose, passion and profit and that you can achieve the 3 P’s living a creative life. When she’s not taking pictures or guiding her clients, she can be sweating it out teaching a spin class or craving a donut.
RESOURCES/PHOTO APPS MENTIONED:
Snapseed
A Color Story
Touch Retouch
Facetune App
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