Episode 92: How To Get Paid (Growing Your Audience, Monetizing Your Brand, Securing Sponsorships & More) w/ Sachit Gupta

You want to make money, but how?! Sachit Gupta breaks down the steps you need to take to grow your audience and start monetizing your brand. He shares some of the key things you need to consider as a dream driver when launching your business, common mistakes people make when trying to make money, why you need to think strategically if choosing to pursue sponsorships, mindset shifts that need to happen as you scale and much more. Sachit is the founder of SG Media Labs, where he works with some of the biggest podcasters, authors and influencers to help them grow their audience and get paid. Join in on the conversation on social (@dreamsindrive) and use the hashtag #dreamsindrive. Enjoy!

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SOME OF THE TOPICS WE DISCUSS:
– Growing up in India and seeing a computer for the first time at 12 years of age
– Highlights of his college days at Carnegie Mellon
– The ingredients to successfully launching your own company
– What really matters when you’re launching a business
– The common mistake people make when trying to make money
– The 4 questions you need to ask when working with sponsors/potential advertisers
– Why you shouldn’t just say YES to every sponsor
– The importance of setting expectations
– How to figure out who your core audience is
– Why you should think beyond sponsorships
– Why you should start thinking about monetizing from the start
– How to overcome fear of charging and getting paid – the MINDSET SHIFT
– What it takes to build a 6 figure business
– Tips for bettering your marketing/sales skills

SACHIT GUPTA’S KEYS TO SUCCESS:
1. Clear vision of what you want to do and where you’re going
2. Mentors
3. Peers

KEY QUESTIONS TO ASK:

Who is your audience?

WHo are your ideal sponsors?

Why do they want to connect with your audience?

What is the ROI sponsors are looking for?

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“Whatever you’re trying to do, there is going to be a lot of hard work involved.” -@sachitgupta

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“When working with sponsors, understand what they want and how they measure ROI.” -@sachitgupta

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“If you are creating good content, people will be willing to pay for it.” -@sachitgupta