Is it possible to launch a successful brand that also has a positive social impact and inspires change within your industry and community? YES. In today’s episode, we chat with Rahama Wright, Founder and CEO of Shea Yeleen Health and Beauty a social impact company she created after serving in the Peace Corps. The DC-based enterprise develops shea butter creams, balms, and soaps that create living wage jobs for 800 women in Northern Ghana. Rahama was also featured on episode 1 of Centric new show highlighting female entrepreneurship- Queen Boss. Rahama shares how she was able to grow her business and why the company’s mission will never change. We also discuss what inspired Rahama to enter the shea industry, how she developed the Shea Yeleen business model, why entrepreneurs shouldn’t fear standing out, social impact investing, working with Whole Foods, key takeaways from her Queen Boss experience, finding faith, local resources you can use to grow your brand, and more. Enjoy!
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ENTER THE SHEA YELEEN GIVEAWAY OF THE WEEK HERE: www.dreamsindrive.com/win
IN THIS PODCAST WE DISCUSS:
-What inspired Rahama as a child & growing up in Burkina Faso as an adolescent
– Serving in the Peace Corps & its impact on Rahama’s career
– Not fitting in
– Why Rahama entered the shea industry
– The Shea Yeleen business model + rethinking business in Africa
– Challenging the status quo
– Living wages vs. fair trade
– How Rahama landed on Queen Boss + key takeaways
– Taking the next step in your business
– Social impact investing
– The difference between decision-making based on fact or fear
– Doubt + faith
– Working through challenges
– Local resources you can leverage to help your business succeed
RAHAMA WRIGHT’S KEYS TO SUCCESS:
1. Commitment
2. Knowledge/understanding the industry
3. Understanding your financial model
4. Don’t pay a consultant for something you can do by researching
RESOURCES MENTIONED:
SCORE.ORG
US Chamber of Commerce
SHARE:
“Truly accepting who you are is the first step to truly becoming who you are meant to be in this world.”
“If you’re going to be an entrepreneur, you have to be comfortable making mistakes.”
FIND RAHAMA WRIGHT ON:
Instagram: @rahamawright | @sheayeleen
Twitter: @rahamatuwright | @sheayeleen
Website: www.sheayeleen.com
JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN
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