What does it really take to blow up on YouTube? On this episode, natural hair guru and Princeton University senior Philomina Kane aka “NaturallyPhilo” talks the behind-the-scenes life of a YouTube content creator. From launching her channel in June 2014 to 2.5 years and over 30,000 subscribers later, Philomina shares how she was able to turn something she did for fun into a sustainable side hustle. Philomina discusses how to consistently provide value for your audience, the recipe for “going viral”, why community/engagement is key, how to work with brands, the difficulties of juggling school & YouTube, dealing with HATERS and more. If you’re looking for a laugh as well as gems on how you can up your content game, this episode is for you. Enjoy!
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IN THIS PODCAST WE DISCUSS:
– The reason why NaturallyPhilo launched a YouTube channel to share her natural hair journey
– How Philomina grew to over 30K YouTube subscribers
– How to consistently create content & what to do if you can’t stay on track with your schedule
– How to make videos that your audience wants to watch + click
– The key to “going viral”
– How to engage with your subscribers & create community
– Why Philomina sees YouTube as an “investment”
– How to work with brands + why your viewers should always come first
– How to deal with haters
– Dealing with the pressure to succeed
– Why passion is important
– What becoming a creator does to your creativity
– The key to finding happiness
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NATURALLYPHILO’S KEYS TO SUCCESS:
1. The Four Agreements:
– Be impeccable with your word.
– Don’t take anything personal.
– Don’t make assumptions.
– Always do your best.
2. Know that pain is temporary
3. Find happiness in complimenting others.
FIND NATURALLYPHILO ONLINE:
Instagram: @naturallyphilo
YouTube: www.youtube.com/user/NaturallyPhilo
Philomina’s BRANDMAKERS interview: “How To Make Your YouTube Channel Stand Out”
SUBSCRIBE TO THE #DREAMSINDRIVE NETWORK: www.dreamsindrive.com/JOIN
