Episode 397: How To Keep The Momentum Going – Building Afro Unicorn With No Doubts w/ April Showers

Listen in as Afro Unicorn founder April Showers details the path and journey she took to being the first black woman to own a licensed character brand being sold in major retailers across the country in over 20+ categories.

If you want to make an impact, you gotta put that pedal to the metal. Marathon Mindset. Period.

Some of the things we talk about in this episode include:
– How growing up in Los Angeles influenced April’s early hustler mentality
– What April’s former careers in real estate and insurance taught her about business
– April’s initial business trajectory…and how that changed
– How Walmart got interested in the brand and how April scaled Afro Unicorn
– The power of character licensing and why Afro Unicorn has the potential to be a billion dollar business
– Why having a marathon mindset is key for success…and more!

Note: this episode first aired in October 2023.

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About Rana Campbell

Rana Campbell is the host of the Dreams In Drive Podcast and owner and founder of Dreams In Drive LLC. She is a marketing/branding expert that loves helping creatives & lifestyle entrepreneurs build brands that SHINE in the business world.