Episode 43: Goal Setting & Creating Your Roadmap For Success w/ Ericka Perry

What’s the key to creating a roadmap for your success? Creating GOALS and having a plan to execute against! On this episode, we chat with Ericka Perry, CEO/ Founder of The Stork Bag®, a leading pregnancy subscription bag, Ericka discusses how the balancing struggles of motherhood launched her into entrepreneurship – and she hasn’t looked back since. Since launching The Stork Bag in 2014, the company has garnered customers domestically and internationally. Ericka discusses how finding her “passion” fueled her desire to become better at her business, the importance of goal-setting early, the must-dos for creating your personal roadmap to success, leveraging social to grow your brand, creating community, and more. Enjoy!

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IN THIS PODCAST WE DISCUSS:
– What inspired Ericka as a child
– Ericka’s desire to work with women & mothers
– How to find out your passion & why being “passionless” doesn’t exist
– The challenges and must-dos of launching an online business
– How to set quantifiable goals
– The definition of “social entrepreneurship”
– The difference between leading and managing
– How to sell on Instagram & strategically utilize social media in your marketing strategy
– Building your personal brand
– Creating community with your customers
– Overcoming money challenges

TWEETABLES:

Wanting to be a successful entrepreneur makes no sense if you don’t have a roadmap. @erikanperry

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“If you have an idea, put it out there. Tweak it along the way. Don’t sit on it.” @erikanperry

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“A good idea means nothing at all without execution” @erikanperry

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“Thoughts become things.”@erikanperry

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“If you’re in it for the passion, that will keep you going.”@erikanperry

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It’s important that your personal brand represents your business as much as possible.