Episode 70: How To Become A Master Problem Solver & Grow Your Brand w/ Chris-Tia Donaldson

Learn how to assess and address problems in your business as you put your dreams in drive. In this episode we chat with Chris-Tia Donaldson- Chief Executive Officer of Thank God It’s Natural (tgin), a manufacturer of natural hair and skin care products. Chris-Tia is a graduate of Harvard College and Harvard Law School and the author of Thank God I’m Natural: The Ultimate Guide to Caring for Natural Hair. Chris-Tia discusses some of major problems she had to solve as she grew her brand – some that may have scared many others and deterred them from keeping on. She shares how she started TGIN, the value in her legal training and how it helped the business, how she managed having a full-time law career, fighting breast cancer, and expanding the brand to major retailers such as Target, Walgreens & Sally’s Beauty Supply, the importance of slowing down, core business lessons every entrepreneur needs to know and more. As a breast cancer survivor, she is deeply committed to raising awareness of the condition and the benefits of early detection among women of color. Join in on the conversation using the hashtag #dreamsindrive. Enjoy!

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IN THIS PODCAST WE DISCUSS:
– What inspired Chris-Tia as a child
– Starting Thank God It’s Natural (thin)
– Creating and delivering on your brand promise
– How legal training taught Chris-Tia to be a great problem solver
– How relationship building helped her business
– The formula for assessing and addressing business problems
– How Chris-Tia managed having a full-time job and a full-time business
– 3 core business lessons Chris-Tia llearned from her corporate background
– Her one regret + why you have to be open to negotiation
– Does personality really matter?
– How Chris-Tia getting breast cancer affected TGIN
– What kept Chris-tia going while battling breast cancer
– Learning to slow down
– Distribution strategies
– How to make a genuine impact
– When you know it’s time to walk away from the dream
– The art of doing less
– #1 legal tip for newbie entrepreneurs