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Need help figuring out the road to sustainability? Benoni Tagoe of Issa Rae Productions and The Bizz Plan shares the secrets to building a brand that lasts.
Benoni launched his career as assistant to the Jonas Brothers, and quickly became a part of the band’s day-to-day management team, developing a keen sense of entrepreneurship. Since then, Tagoe has produced content for both TV and New Media on platforms that have collectively garnered over 20 million views. Currently, Tagoe is the head of business development for Issa Rae Productions (The Mis-Adventures of Awkward Black Girl and HBO’s ‘Insecure’). Additionally, Tagoe founded management & consulting company, The Bizz Plan, which works with various media brands, including Uninterrupted (LeBron James’ sports platform), beauty entrepreneur Peakmill, and financial expert Tonya Rapley.
ON THIS EPISODE YOU WILL LEARN:
– What inspired Benoni as a child
– Benoni’s fascination with “not being forgotten”
– Why Benoni dropped out of college
– The connection between struggle & drama
– Personal strengths realized
– How Benoni built a relationship with Issa Rae
– The secrets to growing an audience
– Monetizing your content & platform
– How to stay focused
– Creating sustainability
– Sending emails that get read
– How to find the right clients
– How to build traction
Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!
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BOOKS MENTIONED:
Homegoing by Yaa Gyasi
Purple Cow by Seth Godin
Unlabel: Selling You Without Selling Out by Marc Ecko
BENONI TAGOE’S KEYS TO SUCCESS:
1. Good people around you
2. A vision that you are not afraid to alter
3. A firm understanding of reality
FIND BENONI TAGOE ONLINE:
Instagram: @nonibizz
Twitter: @nonibizz
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EPISODE PARTNERS:
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Hello Rana
I am go grateful for your vision and holding this container for those of us who are walking this dream journey. I am not a millenial, I am a mom of two, a grandmother of three and I have been side hustling my art for almost twenty years. I started listening to your podcasts right before I took a leap of faith to pursue my art full-time 2 months ago.
Oftentimes, I listen to your podcast when I am in my studio. I have a supportive husband and we both enjoy listening to your podcast in the car.
Sis, keep doing what you are doing! The guests on your podcast have help this middle age entrepreneur tremendously. I know this is a big time commitment and I know you get tired and at times, you probably even question the your path. You have a true gift and I hope God continues to fill your cup with encouragement and provide you the resources to build you brand and your platform. Blessings to you Rana!